Successful glocalization practices: The case of Seiyu in Japan

Journal of Transnational Management

Volumn 14, Issue 2, 2009, Pages 155-176

  Matusitz, Jonathan ^a   Forrester, Maya ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Culture; Globalization; Glocalization; Japan; Seiyu; Wal Mart

Indexed keywords

EID: 70350754222     PISSN: 15475778     EISSN: 15475786     Source Type: Journal    
DOI: 10.1080/15475770903028696     Document Type: Review

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