Marketing channel management and the sales manager

Industrial Marketing Management

Volumn 31, Issue 5, 2002, Pages 429-439

  Mehta, Rajiv ^a   Dubinsky, Alan J ^b   Anderson, Rolph E ^c  

^a NEW JERSEY INSTITUTE OF TECHNOLOGY   (United States)

^b PURDUE UNIVERSITY   (United States)

^c DREXEL UNIVERSITY   (United States)

Author keywords

Channel captain; Channel marketing; Marketing; Sales management; Sales manager level; Sales manager tasks

Indexed keywords

EID: 0036081124     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(01)00159-6     Document Type: Article

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