Localization drivers in an emerging market: Case studies from Thailand

Management Decision

Volumn 46, Issue 9, 2008, Pages 1399-1412

  Petison, Petison ^a   Johri, Lalit M ^b  

^a MAHIDOL UNIVERSITY   (Thailand)

^b UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Case studies; Emerging markets; Localization; Thailand

Indexed keywords

EID: 54949101720     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740810912019     Document Type: Article

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