Communicating with local publics: A case study of Coca-Cola's Chinese web site

Corporate Communications

Volumn 11, Issue 1, 2006, Pages 13-22

  Tian, Yan ^a  

^a UNIVERSITY OF MISSOURI ST LOUIS   (United States)

Author keywords

China; Globalization; Public relations; Worldwide web

Indexed keywords

EID: 33644546087     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280610643516     Document Type: Article

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