A model for the distribution channels planning process

Journal of Business and Industrial Marketing

Volumn 16, Issue 6-7, 2001, Pages 518-539

  Neves, Marcos Fava ^a   Zuurbier, Peter ^b   Campomar, Marcos Cortez ^a  

^a UNIVERSITY OF SÃO PAULO   (Brazil)

^b WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Distribution channel; Marketing; Planning; Transaction costs

Indexed keywords

EID: 0442313141     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620110408757     Document Type: Article

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