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Volumn 17, Issue 1, 2007, Pages 111-131

"The world's local bank": Glocalisation as a strategy in corporate branding discourse

Author keywords

Branding; Globalisation; Localisation; Multimodal discourse; Spatiotemporality

Indexed keywords


EID: 43249144626     PISSN: 10350330     EISSN: 14701219     Source Type: Journal    
DOI: 10.1080/10350330601124718     Document Type: Article
Times cited : (26)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.