The limits of global strategy

Strategy & Leadership

Volumn 24, Issue 6, 1996, Pages 12-17

  Segal Horn, Susan ^a  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993087760     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb054570     Document Type: Review

References (6)

1. Theodore Levitt, “The Globalization of Markets,” Harvard Business Review, May-June 1983, 92-102.
2. George S. Yip, Total Global Strategy (Englewood Cliffs: Prentice-Hall, 1992).
3. Michael E. Porter, The Competitive Advantage of Nations (London: Macmillan, 1990).
4. S.P. Douglas and Y. Wind, “The Myth of Globalization,” Columbia Journal of World Business, Winter 1987, 19-29.
5. Christopher A. Bartlett and Sumantra Ghoshal, Managing Across Borders: the Transnational Solution (Boston: Harvard Business School Press, 1989).
6. Alfred D. Chandler, “The Enduring Logic of Industrial Success,” Harvard Business Review, March-April 1990, 130-140.