Consumer satisfaction with a mass customized Internet apparel shopping site

International Journal of Consumer Studies

Volumn 35, Issue 3, 2011, Pages 316-329

  Lee, Hyun Hwa ^a   Damhorst, Mary L ^b   Campbell, J R ^c   Loker, Suzanne ^d   Parsons, Jean L ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b IOWA STATE UNIVERSITY   (United States)

^c KENT STATE UNIVERSITY   (United States)

^d Department of Obstetrics Gynecology   (United States)

Author keywords

Apparel; Expectancy disconfirmation; Internet shopping; Mass customization; Satisfaction

Indexed keywords

EID: 84862644667     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2010.00932.x     Document Type: Article

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