Relationships between optimum stimulation level and willingness to use mass customisation options

Journal of Fashion Marketing and Management: An International Journal

Volumn 5, Issue 2, 2001, Pages 99-107

  Fiore, Ann Marie ^a   Lee, Seung Eun ^a   Kunz, Grace ^a   Campbell, J R ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Customization; Scanners

Indexed keywords

CONSUMER RESEARCH; CUSTOMIZATION; MARKET; MARKETING;

EID: 0034981236     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000007281     Document Type: Article

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