Acceptance of mass customization of apparel: Merchandising issues associated with preference for product, process, and place

Clothing and Textiles Research Journal

Volumn 20, Issue 3, 2002, Pages 138-146

  Lee, Seung Eun ^a   Kunz, Grace I ^a   Fiore, Ann Marie ^a   Campbell, J R ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

Mass customization; Merchandise planning; Merchandising; Technology

Indexed keywords

APPAREL FABRIC; CLOTHING INDUSTRY; CUSTOMIZATION; MARKETING; MERCHANDIZING;

EID: 0036265829     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X0202000302     Document Type: Article

References (30)

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