Measuring the value of ingredient brand equity at multiple stages in the supply chain: A component supplier's persepctive

Academy of Marketing Studies Journal

Volumn 15, Issue 1 SI, 2011, Pages 39-58

  Pfoertsch, Waldemar ^a   Chen, Junsong ^a  

^a CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL   (China)

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EID: 84861204081     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

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