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MIT Sloan Management Review
Volumn 45, Issue 1, 2004, Pages 83-87
The power of the branded differentiator
Author keywords

[No Author keywords available]
Indexed keywords

EID: 30344454868     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review
Times cited : (96)
References (4)
  • 1
    • 33845784743 scopus 로고    scopus 로고
    • S. Agris, presentation at Stanford University, March 2001
    • S. Agris, presentation at Stanford University, March 2001.
  • 2
    • 21344485224 scopus 로고
    • Meaningful brands from meaningless differentiation: The dependence on irrelevant attributes
    • August
    • G.S. Carpenter, R. Glazer and K. Nakamoto, "Meaningful Brands From Meaningless Differentiation: The Dependence on Irrelevant Attributes," Journal of Marketing Research 31 (August 1994): 339-350.
    • (1994) Journal of Marketing Research , vol.31 , pp. 339-350
    • Carpenter, G.S.1    Glazer, R.2    Nakamoto, K.3
  • 4
    • 0036001750 scopus 로고    scopus 로고
    • The effects of ingredient branding strategies on host brand extendibility
    • January
    • K.K. Desai and K.L. Keller, The Effects of Ingredient Branding Strategies on Host Brand Extendibility," Journal of Marketing 66 (January 2002): 73-93.
    • (2002) Journal of Marketing , vol.66 , pp. 73-93
    • Desai, K.K.1    Keller, K.L.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.