Understanding brand equity for successful brand extension

Journal of Consumer Marketing

Volumn 12, Issue 4, 1995, Pages 51-64

  Pitta, Dennis A ^a   Katsanis, Lea Prevel ^b  

^a UNIVERSITY OF BALTIMORE   (United States)

^b Dept of Electrical and Computer Engineering   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0004996099     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769510095306     Document Type: Review

References (14)

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