The impact of an item-based loyalty program on consumer purchase behavior

Journal of Marketing Research

Volumn 49, Issue 1, 2012, Pages 50-65

  Zhang, Jie ^a   Breugelmans, Els ^b,c  

^a UNIVERSITY OF MARYLAND   (United States)

^b School of Business   (Netherlands)

^c UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Loyalty program design; Promotion strategy; Retail management; Retailer manufacturer collaboration; Reward point promotions

Indexed keywords

EID: 84860443356     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.09.0211     Document Type: Article

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