The Effects of Interaction on Consumers' Attitudes in Focus Groups

Psychology and Marketing

Volumn 20, Issue 5, 2003, Pages 433-454

  Bristol, Terry ^a   Fern, Edward F ^b  

^a ARIZONA STATE UNIVERSITY WEST   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037657864     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10080     Document Type: Article

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