"Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption Decisions

Journal of Business Ethics

Volumn 104, Issue 4, 2011, Pages 449-460

  Öberseder, Magdalena ^a   Schlegelmilch, Bodo B ^a   Gruber, Verena ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Consumer behavior; Corporate social responsibility; Purchase intention; Qualitative research

Indexed keywords

EID: 81555195252     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-011-0925-7     Document Type: Article

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