The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China

Industrial Marketing Management

Volumn 41, Issue 3, 2012, Pages 469-480

  Ma, Chaoqun ^a   Yang, Zhi ^a   Yao, Zheng ^a   Fisher, Greg ^b   Fang, Eric Er ^b  

^a HUNAN UNIVERSITY   (China)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

High tech alliances; Marketing resources; New product performance; Technology resources

Indexed keywords

EID: 84859445292     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.04.001     Document Type: Article

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