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Volumn 41, Issue 3, 2012, Pages 469-480

The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China

Author keywords

High tech alliances; Marketing resources; New product performance; Technology resources

Indexed keywords


EID: 84859445292     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.04.001     Document Type: Article
Times cited : (39)

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