The immediate impact of new product introductions on stock price: The role of firm resources and size

Journal of Product Innovation Management

Volumn 26, Issue 1, 2009, Pages 97-107

  Lee, Ruby P ^a   Chen, Qimei ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

DUAL EFFECTS; FINANCIAL IMPACTS; FIRM SIZES; NEW PRODUCT INTRODUCTIONS; NEW PRODUCTS; ONE HANDS; ORGANIZATIONAL STRUCTURES; PERFORMANCE OUTCOMES; POTENTIAL BENEFITS; PROFIT MARGINS; REGRESSION MODELS; RESEARCH AND DEVELOPMENTS; SHAREHOLDER VALUES; SMALLER FIRMS; STOCK PRICES; STOCK RETURNS; SUPPORTING ROLES;

CORRELATION THEORY; MARKETING; PRODUCT DEVELOPMENT; PROJECT MANAGEMENT; REGRESSION ANALYSIS; TURBULENT FLOW;

SHAREHOLDERS;

EID: 57649213400     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2009.00337.x     Document Type: Article

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