Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective

Industrial Marketing Management

Volumn 36, Issue 3, 2007, Pages 360-370

  Ling yee, Li ^a  

^a LINGNAN UNIVERSITY   (Hong Kong)

Author keywords

Contingent resource perspective; Knowledge assets; Relationship assets; Trade show performance

Indexed keywords

EID: 33947159729     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.11.001     Document Type: Article

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