The contingent value of exploratory and exploitative learning for new product development performance

Industrial Marketing Management

Volumn 39, Issue 7, 2010, Pages 1186-1197

  Li, Ci Rong ^a   Chu, Chih Peng ^a   Lin, Chen Ju ^b  

^a NATIONAL DONG HWA UNIVERSITY   (Taiwan)

^b TZU CHI COLLEGE OF TECHNOLOGY   (Taiwan)

Author keywords

Exploitative learning; Exploratory learning; New product development

Indexed keywords

EID: 77956886313     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.02.002     Document Type: Article

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