Exploring correlates of product launch in collaborative ventures: An empirical investigation of pharmaceutical alliances

Journal of Product Innovation Management

Volumn 26, Issue 4, 2009, Pages 360-370

  Talay, M Berk ^a   Seggie, Steven H ^b   Cavusgil, Erin ^b  

^a HEC MONTRÉAL   (Canada)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

COLLABORATIVE PROJECTS; EMPIRICAL INVESTIGATIONS; MULTINOMIAL LOGIT; MULTINOMIAL LOGIT MODELS; NEW PRODUCTS; PARENT COMPANIES; PHARMACEUTICAL INDUSTRIES; PHARMACEUTICAL PREPARATIONS; PRODUCT LAUNCHES; TECHNOLOGICAL INTENSITIES;

BEVERAGES; DRUG PRODUCTS PLANTS; MANAGERS;

LAUNCHING;

EID: 65149090726     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2009.00665.x     Document Type: Article

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