Does advertising matter to store brand purchase intention? A conceptual framework

Journal of Product and Brand Management

Volumn 21, Issue 2, 2012, Pages 89-97

  Levy, Shalom ^a   Gendel Guterman, Hanna ^a  

^a ARIEL UNIVERSITY   (Israel)

Author keywords

Advertising; Advertising tendency; Brands; Buying behaviour; Consumer characteristics; Extrinsic cues; Perceived quality; Shops; Store brand

Indexed keywords

EID: 84859189221     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421211215418     Document Type: Article

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