Retailer premium own-brands: Creating customer loyalty through own-brand products advantage

International Journal of Retail and Distribution Management

Volumn 37, Issue 11, 2009, Pages 975-992

  Huang, Ying ^a   Huddleston, Patricia ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Brand loyalty; Brands; Customer loyalty

Indexed keywords

EID: 70350325444     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910999389     Document Type: Article

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