How to effectively compete against private-label brands

Journal of Advertising Research

Volumn 38, Issue 1, 1998, Pages 75-82

  Ashley, Susan R ^a  

^a Europe rsc the Quality Measurement Company

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EID: 0012055270     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (21)

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