Building the foundation for customer data quality in CRM systems for financial services firms

Journal of Database Marketing and Customer Strategy Management

Volumn 19, Issue 1, 2012, Pages 5-16

  Zahay, Debra ^a   Peltier, James ^b   Krishen, Anjala S ^c  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

^c UNIVERSITY OF NEVADA   (United States)

Author keywords

CRM software systems; customer data quality; customer touchpoints; organizational learning; personalization; transactional data

Indexed keywords

EID: 84859132473     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2012.6     Document Type: Article

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