Formulating service business strategies with integrative services model from customer and provider perspectives

European Journal of Marketing

Volumn 44, Issue 9, 2010, Pages 1500-1527

  Liu, Chun Hsien ^a   Wang, Chu Ching ^b  

^a Department of International Business   (Taiwan)

^b TAMKANG UNIVERSITY   (Taiwan)

Author keywords

Corporate strategy; Customers; Integration; Resource management; Service delivery; Service industries

Indexed keywords

EID: 77956207682     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011062943     Document Type: Article

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