Satisfaction and repurchase behavior in a business-to-business setting: Investigating the moderating effect of manufacturer, company and demographic characteristics

Industrial Marketing Management

Volumn 36, Issue 7 SPEC. ISS., 2007, Pages 983-997

  Paulssen, Marcel ^a   Birk, Matthias M ^a  

^a HUMBOLDT UNIVERSITY   (Germany)

Author keywords

Business relationships; Moderator effects; Satisfaction retention link

Indexed keywords

EID: 34547749795     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.05.011     Document Type: Article

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