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Volumn 17, Issue 1, 2010, Pages 19-35

Inequality in the utility of customer data: Implications for data management and usage

Author keywords

CRM; Data management; Database marketing; Gini index; Inequality

Indexed keywords


EID: 77951273051     PISSN: 17412439     EISSN: 17412447     Source Type: Journal    
DOI: 10.1057/dbm.2010.1     Document Type: Article
Times cited : (7)

References (24)
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    • The evaluation demonstrated in this section was done as a post hoc analysis, after the research project was completed. The cost numbers that we state have not been evaluated precisely, but are based on estimates by the alumni database managers
    • The evaluation demonstrated in this section was done as a post hoc analysis, after the research project was completed. The cost numbers that we state have not been evaluated precisely, but are based on estimates by the alumni database managers.


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