Effects of personalization and envelope color on response rate, speed and quality among a business population

Industrial Marketing Management

Volumn 36, Issue 6, 2007, Pages 799-809

  McCoy, Mairead ^a   Hargie, Owen ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Envelope color; Mail survey; Personalization; Response rate, speed and quality

Indexed keywords

EID: 34250317720     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.02.009     Document Type: Article

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