Product attributes and brand equity in the mobile domain: The mediating role of customer experience

International Journal of Information Management

Volumn 32, Issue 2, 2012, Pages 139-146

  Sheng, Margaret L ^a   Teo, Thompson S H ^b,c  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^c Department of Information Systems ^*  (Singapore)

Author keywords

Brand equity; Customer experience; Mediating effect; Mobile domain; Utilitarian and hedonic benefits of products

Indexed keywords

MOBILE TELECOMMUNICATION SYSTEMS;

BRAND EQUITY; CUSTOMER EXPERIENCE; MEDIATING EFFECT; MOBILE DOMAINS; UTILITARIAN AND HEDONIC BENEFITS OF PRODUCTS;

SALES;

EID: 84857784675     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2011.11.017     Document Type: Article

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