Perceived quality and image: When all is not "rosy"

Journal of Business Research

Volumn 61, Issue 7, 2008, Pages 715-723

  Homer, Pamela Miles ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Brand attitude; Brand image; Perceived image; Perceived quality

Indexed keywords

EID: 41949124629     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.05.009     Document Type: Article

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