A Basket-mix Model to Identify Cherry-picked Brands

Journal of Retailing

Volumn 85, Issue 4, 2009, Pages 425-436

  McAlister, Leigh ^a   George, Edward I ^b   Chien, Yung Hsin ^c  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c SAS INSTITUTE INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 70449704046     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.09.002     Document Type: Article

References (31)

1. Bell D.R., Deighton J., Reinartz W.J., Rust R.T., and Swartz G. Seven Barriers to Customer Equity Management. Journal of Service Research 5 August (1) (2002) 77-86
2. Bell D.R., Deighton J., Reinartz W.J., Rust R.T., Swartz G., and Lattin J.M. Shopping Behavior and Consumer Preference for Store Price Format: Why 'Large Basket' Shoppers Prefer EDLP. Marketing Science 17 1 (1998) 66-88
3. Blair E.A., Harris J., and Monroe K.B. Effects of Shopping Information on Consumers' Responses to Comparative Price Claims. Journal of Retailing 78 3 (2002) 175-181
4. Blattberg R.C., Briesch R., and Fox E.J. How Promotions Work. Marketing Science 14 3, Part 2 of 2 (1995) G122-G132
5. Bolton R.N., and Shankar V. An Empirically Derived Taxonomy of Retailer Pricing and Promotion Strategies. Journal of Retailing 79 4 (2003) 213-224
6. Bucklin R.E., and Lattin J.M. A Model of Product Category Competition Among Grocery Retailers. Journal of Retailing 68 3 (1992) 271-293
7. Bucklin R.E., and Lattin J.M. A Two-State Model of Purchase Incidence and Brand Choice. Marketing Science 10 Winter (1991) 24-39
8. Davis D.F., and Mentzer J.T. Relational Resources in Interorganizational Exchange: The Effects of Trade Equity and Brand Equity. Journal of Retailing 4 (2008) 435-448
9. Fox E.J., and Hoch S.J. Cherry Picking. Journal of Marketing 69 January (2005) 46-62
10. Fox E.J., Montgomery A.L., and Lodish L.M. Consumer Shopping and Spending across Retail Formats. Journal of Business 77 2 Pt. 2 (2004) S25-S60
11. Gauri D.K., Sudhir K., and Talukdar D. The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data. Journal of Marketing Research 45 May (2008) 226-240
12. Harris L.C. Fraudulent Return Proclivity: An Empirical Analysis. Journal of Retailing 84 December (4) (2008) 461-476
13. Inman J.J., Peter A.C., and Raghubir P. Framing the Deal: The Role of Restrictions in Accentuating Deal Value. Journal of Consumer Research 24 June (1997) 68-79
14. Kahn B.E., and Schmittlein D.C. Shopping Trip Behavior: An Empirical Investigation. Marketing Letters 1 1 (1989) 55-69
15. Kahn B.E., and Schmittlein D.C. The Relationship Between Purchases Made on Promotion and Shopping Trip Behavior. Journal of Retailing 68 Fall (1992) 294-315
16. Konus U., Verhoef P.C., and Neslin S.A. Multichannel Shopper Segments and Their Covariates. Journal of Retailing 84 December (4) (2008) 398-413
17. Krishna A., Briesch R., Lehmann D.R., and Yuan H. A Meta-analysis of the Impact of Price Presentation and Perceived Savings. Journal of Retailing 78 2 (2002) 101-118
18. Kukar-Kinney M., and Walters R.G. Consumer Perceptions of Refund Depth and Competitive Scope in Price-matching Guarantees: Effects of Store Patronage. Journal of Retailing 79 3 (2003) 153-160
19. McFadden D. Conditional Logit Analysis of Qualitative Choice Behavior. In: Zarembka P. (Ed). Frontiers in Econometrics (1974), Academic Press, New York
20. McWilliams G. Minding the Store: Analyzing Customers, Best Buy Decides Not All Are Welcome. The Wall Street Journal, Eastern edition November (2004) A1
21. Mulhern F.J., and Padgett D.T. The Relationship Between Retail Price Promotions and Regular Price Purchases. Journal of Marketing 59 October (1995) 83-90
22. Pan Y., and Zinkhan G.M. Determinants of Retail Patronage: A Meta-analytical Perspective. Journal of Retailing 83 3 (2006) 229-243
23. Russell G.J., and Peterson A. Analysis of Cross Category Dependence in Market Basket Selection. Journal of Retailing 76 3 (2000) 367-392
24. Sethuraman R., and Tellis G. Does Manufacturer Advertising Suppress or Stimulate Retail Price Promotion? Analytical Model and Empirical Analysis. Journal of Retailing 78 4 (2002) 253-263
25. Sigue S.P. Consumer and Retailer Promotions: Who is Better Off?. Journal of Retailing 84 December (4) (2008) 449-460
26. Swaminathan S., and Bawa K. Category-specific Coupon Proneness: The Impact of Individual Characteristics and Category Specific Variables. Journal of Retailing 81 3 (2005) 205-214
27. Talukdar, Debabrata, Dinesh K. Gauri and Druv Grewal (2009). "Determinants, Prevalence, and Profit Impact of Extreme Cherry Pickers in the Frequently Purchased Goods Market," Working Paper SUNY Buffalo.
28. Theil H. A Multinomial Extension of the Linear Logit Model. International Economic Review 10 October (1969) 251-259
29. Urbany J.E., Dickson P.R., and Key R. Actual and Perceived Consumer Vigilance in the Retail Grocery Industry. Marketing Letters 2 1 (1991) 15-25
30. Urbany J.E., Dickson P.R., and Sawyer A.G. Insights into Cross- and Within-store Price Search: Retailer Estimates vs. Consumer Self-reports. Journal of Retailing 76 2 (2000) 243-258
31. Walters R.G., and Rinne H.J. An Empirical Investigation into the Impact of Price Promotions on Retail Store Performance. Journal of Retailing 62 3 Fall (1986) 237-266