Incorporating demographic variables in brand choice models: An indivisible alternatives framework

Marketing Science

Volumn 16, Issue 2, 1997, Pages 166-181

  Kalyanam, Kirthi ^a   Putler, Daniel S ^b  

^a SANTA CLARA UNIVERSITY   (United States)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Brand choice; Deal proneness; Demographic variables; Geodemographics; Micromarketing; Private labels

Indexed keywords

EID: 0031286038     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.16.2.166     Document Type: Article

References (23)

1. Advertising Age (1993), "Big Name Marketers Are Being Stalked by Strong High-Quality Store Brands," April 12, 1-5.
2. Ailawadi, K. and S. Neslin (1996), "The Effect of Promotion on Consumption: Buying More and Consuming Faster," paper presented at the 1996 Marketing Science Conference, Gainesville FL.
3. Allenby, G. M. and P. E. Rossi (1991), "Quality Perceptions and Asymmetric Switching Between Brands," Marketing Science, 10, Summer, 185-204.
4. Blattberg, R. C. and S. A. Neslin (1990), Sales Promotion: Concepts, Methods and Strategies, Englewood Cliffs, NJ: Prentice Hall.
5. Bucklin, R. E. and S. Gupta (1992), "Brand Choice, Purchase Incidence and Segmentation: An Integrated Modeling Approach,Journal of Marketing Research, 29, May, 201-215.
6. Chiang, J. (1991), "A Simultaneous Approach to the Whether, What and How Much to Buy Questions," Marketing Science, 10, Fall, 297-315.
7. Chintagunta, P. K. (1993), "Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households," Marketing Science, 12, Spring, 184-208.
8. -, D. C. Jain, and N. J. Vilcassim (1991), "Investigating Heterogeneity in Preferences in Logit Models for Panel Data," Journal of Marketing Research, 28, November, 417-28.
9. Direct Marketing (1993), "The Future of Private Brands," June, 95-6.
10. Ehrenberg, A. S. C. (1971), "Predicting the Performance of New Brands," Journal of Advertising Research, 11, December, 3-10.
11. Frank, R. E., W. F. Massy, and Y. Wind (1972), Market Segmentation, Englewood Cliffs, NJ: Prentice-Hall.
12. Ghosh, A. and S. L. McLafferty (1987), Location Strategies for Retail and Service Firms, Lexington, KY: D.C. Heath.
13. Guadagni, P. M. and J. D. C. Little (1983), "A Logit Model of Brand Choice Calibrated on Scanner Panel Data," Marketing Science, 2, Summer, 203-38.
14. Gupta, S. and P. K. Chintagunta (1994), "On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models," Journal of Marketing Research, 31, Winter, 128-36.
15. Hoch, S. J., B. D. Kim, A. J. Montgomery, and P. E. Rossi (1995), "Determinants of Store-Level Price Elasticity," Journal of Marketing Research, 32, February, 17-29.
16. McFadden, D. (1974), "Conditional Logit Analysis of Qualitative Choice Behavior," in Frontiers of Econometrics, P. Zarembka (Ed.), New York: Academic Press Inc., 105-142.
17. Moore, W. L., and R. S. Winer (1978), "An Experiment to Determine the Effects of Package Size on Consumption," Working Paper, Graduate School of Management, Columbia University, New York. Progressive Grocer (1990). "The Rebirth of Private Label," January, 75-82.
18. Putler, D. S., K. Kalyanam, and J. S. Hodges (1996), "A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information," Journal of Marketing Research, 33, May, 134-49.
19. Quelch, J. A. and J. L. Teopaco (1985), "H. J. Heinz Co.: Plastic Bottle Ketchup (A)," Harvard Business School case 9-586-035, Cambridge, MA.
20. Schwartz, G. (1978), "Estimating the Dimension of a Model," The Annals of Statistics, 6, 461-64.
21. Sun, T. (1985), "The Demand for Coffee and Tea," Staff Report, Economic Research Service, USDA, .
22. Tybout, A. M. and J. R. Hauser (1981), "A Marketing Audit Using a Conceptual Model of Consumer Behavior: Application and Evaluation," Journal of Marketing, 45, Summer, 82-101.
23. Wansink, B. (1994), "Inventory Awareness and the Household Consumption of Stockpiled Products," paper presented at the 1994 Marketing Science Conference, Tucson, AZ.