Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness

Journal of Business Research

Volumn 62, Issue 8, 2009, Pages 761-767

  Bechwati, Nada Nasr ^a   Sisodia, Rajendra S ^a   Sheth, Jagdish N ^b  

^a BENTLEY COLLEGE   (United States)

^b EMORY UNIVERSITY   (United States)

Author keywords

Consumer behavior; Content analysis; Excessive profits; Price unfairness; Trust; Unethical

Indexed keywords

EID: 67349085050     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.09.004     Document Type: Article

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