Customer-centric decision support a benchmarking study of novel versus established classification models;Unterstützung kundenbezogener Entscheidungsprobleme Eine Analyse zum Potenzial moderner Klassifikationsverfahren

Business and Information Systems Engineering

Volumn 52, Issue 2, 2010, Pages 79-93

  Lessmann, Stefan ^a  

^a UNIVERSITY OF HAMBURG   (Germany)

Author keywords

Classification models; Customer relationship management; Data mining; Decision support

Indexed keywords

EID: 84856403864     PISSN: None     EISSN: 18670202     Source Type: Journal    
DOI: 10.1007/s11576-010-0216-4     Document Type: Article

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