Quantitative models for direct marketing: A review from systems perspective

European Journal of Operational Research

Volumn 195, Issue 1, 2009, Pages 1-16

  Bose, Indranil ^a   Chen, Xi ^b  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b ZHEJIANG UNIVERSITY   (China)

Author keywords

Customer profiling; Customer targeting; Data mining; Marketing; Performance evaluation; Statistical modeling

Indexed keywords

DECISION SUPPORT SYSTEMS; INFORMATION MANAGEMENT; LEARNING SYSTEMS;

CUSTOMER PROFILING; CUSTOMER TARGETING; DIRECT MARKETINGS; MACHINE LEARNINGS; PERFORMANCE EVALUATION; QUANTITATIVE MODELS; RESEARCH QUESTIONS; STATISTICAL MODELING; TWO TYPES;

MARKETING;

EID: 55949137626     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2008.04.006     Document Type: Article

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