Expanding our understanding of marketing in society

Journal of the Academy of Marketing Science

Volumn 40, Issue 1, 2012, Pages 53-73

  Wilkie, William L ^a   Moore, Elizabeth S ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

Academic marketing; Aggregate marketing system; Definition of marketing; Marketing history; Marketing in society; Public policy research

Indexed keywords

EID: 84855333345     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0277-y     Document Type: Article

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