Intrusive promotion as market failure: How should society impact marketing?

Journal of Macromarketing

Volumn 25, Issue 1, 2005, Pages 12-21

  Redmond, William H ^a  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

Negative externality; Promotion; Regulation; Social impacts; Telemarketing

Indexed keywords

EID: 21544444416     PISSN: 02761467     EISSN: None     Source Type: Journal    
DOI: 10.1177/0276146705274991     Document Type: Article

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