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Volumn 30, Issue 1, 2011, Pages 59-63

In the beginning: The founding of journal of public policy & marketing

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EID: 79958784524     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.30.1.59     Document Type: Article
Times cited : (3)

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  • 2
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  • 3
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  • 6
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    • Cognitive considerations in designing effective labels for presenting risk information
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  • 7
    • 0003084691 scopus 로고
    • The effect of nutritional information disclosure in advertising: An information processing approach
    • Bracks, Merrie, Andrew A. Mitchell, and Richard Staelin (1984), "The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach," Journal of Public Policy & Marketing, 3, 1-25.
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  • 11
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    • Good, W.S.1
  • 15
    • 0011843454 scopus 로고
    • Using information-processing principles in public policymaking
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  • 17
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    • Factors influencing the success of campaigns to recall automobiles
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  • 20
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    • (1982) Journal of Marketing & Public Policy , vol.1 , pp. 95-110
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  • 21
    • 0041081567 scopus 로고
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    • - (1983), "Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case Selection," Journal of Public Policy & Marketing, 2, 3-15.
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  • 22
    • 0040013164 scopus 로고
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  • 23
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  • 24
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.