What does the definition of marketing tell us about ourselves?

Journal of Public Policy and Marketing

Volumn 26, Issue 2, 2007, Pages 269-276

  Wilkie, William L ^a   Moore, Elizabeth S ^a,b  

^a Department of Marketing ^*  (United States)

^b UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36849075877     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.26.2.269     Document Type: Review

References (21)

1. AMA (2007), "Proposed 2007 Definition of Marketing," Web-based survey of membership, (May 1-3), (accessed August 1, 2007), [available at http://www.surveymonkey.com/s.asp?u= 169153797122].
2. Berry, Leonard L. and A.M. Mirabito (2006), "Recapturing Marketing's Mission," in Toward a Service-Dominated Logic of Marketing: Dialog, Debate, and Directions, Robert Lusch and Stephen Vargo, eds. Armonk, NY: M.E. Sharpe, 295-99.
3. Calfee, John E. (2002), "Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs," Journal of Public Policy & Marketing, 21 (Fall), 174-93.
4. Farris, Paul W. and William L. Wilkie (2005), "Marketing Scholars' Roles in Policy Arenas: An Opportunity for Discourse on Direct-to-Consumer Advertising," Journal of Public Policy & Marketing, 34 (Spring), 3-6.
5. Gundlach, Gregory T., Lauren G. Block, and William L. Wilkie, eds. (2007), Explorations of Marketing in Society. Mason, OH: Thomson Learning Systems.
6. _, Joan M. Phillips, and Debra M. Desrochers (2002), "Antitrust and Marketing: A Primer and Call to Research," Journal of Public Policy & Marketing, 21 (Fall), 232-36.
7. Keefe, Lisa M. (2004), "What Is the Meaning of 'Marketing'?" Marketing News, (September 15), 17-18.
8. Kotler, Philip (1976), Marketing Management: Analysis, Planning, and Control, 3d ed. Englewood Cliffs, NJ: Prentice Hall.
9. Lexchin, Joel and Barbara Mintzes (2002), "Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No," Journal of Public Policy & Marketing, 21 (Fall), 194-201.
10. Lichtenthal, J. David and Leland L. Beik (1984), "A History of the Definition of Marketing," in Research in Marketing, Vol. 7. Boston: JAI Press, 133-63.
11. Lusch, Robert F. (2007), "Marketing's Evolving Identity: Defining Our Future," Journal of Public Policy & Marketing, 26 (Fall), 261-68.
12. Moore, Elizabeth S. (2007), "Perspectives on Food Marketing and Childhood Obesity: Introduction to the Special Section on Obesity," Journal of Public Policy & Marketing, 26 (Fall), 157-61.
13. _ and Victoria J. Rideout (2007), "The Online Marketing of Food to Children: Is It Just Fun and Games?" Journal of Public Policy & Marketing, 26 (Fall), 202-220.
14. Redmond, William H. (2005), "Intrusive Promotion as Market Failure: How Should Society Impact Marketing? Journal of Macromarketing, 25 (June), 12-21.
15. Vaile, Roland S., E.T. Greffier, and Reavis Cox (1952), Marketing in the American Economy. New York: Ronald Press.
16. Wilkie, William L. (1986), Consumer Behavior, 1st ed. New York: John Wiley & Sons.
17. _ (1994), Consumer Behavior, 3d ed. New York: John Wiley & Sons.
18. _ (2002), "On Books and Scholarship: Reflections of a Marketing Academic," Journal of Marketing, 66 (July), 141-52.
19. _ and Elizabeth S. Moore (1997), "Consortium Survey on Marketing and Society Issues: Summary and Results," Journal of Macromarketing, 17 (2), 89-95.
20. _ and _ (1999), "Marketing's Contributions to Society," Journal of Marketing, 63 (Special Issue), 198-218.
21. _ and _ (2003), "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development," Journal of Public Policy & Marketing, 22 (Fall), 116-46.