Epilogue: Suggestions for the future

Transformative Consumer Research: For Personal and Collective Well-Being

Volumn , Issue , 2012, Pages 681-688

  Lehmann, Donald R ^a   Hill, Ronald Paul ^b  

^a Och Spine at New York Presbyterian Hospitals   (United States)

^b VILLANOVA UNIVERSITY   (United States)

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EID: 84855320548     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203813256     Document Type: Chapter

References (5)

1. American Marketing Association. (2007). Definition of marketing. Marketing Power. Available: http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx
2. Hill, R. P., & Watkins, A. (2009). The profit implications of altruistic versus egoistic orientations for business-to-business exchanges. International Journal of Research in Marketing, 26(March), 52-59.
3. Lehmann, D. R. (2001). The impact of altruism and envy on competitive behavior and satisfaction. International Journal of Research in Marketing, 18, 5-17.
4. McCann, C. R. (1998). John Maynard Keynes: Critical responses. London: Routledge.
5. Smith, A. (2002). The theory of moral sentiments (K. Haakonssen, Ed.). New York: Cambridge University Press. (Original work published 1759)