From Ghetto marketing to social marketing: Bringing social relevance to mainstream marketing

Journal of Public Policy and Marketing

Volumn 16, Issue 1, 1997, Pages 129-131

  Andreasen, Alan R ^a  

^a GEORGETOWN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031513108     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569701600112     Document Type: Article

References (10)

1. Alwitt, Linda F. and Thomas D Donley (1996), The Low-Income Consumer. Thousand Oaks, CA: Sage Publications.
2. Andreasen, Alan R. (1971), Inner City Business: A Case Study of Buffalo, New York. New York: Praeger Publishers Inc.
3. _ (1975), The Disadvantaged Consumer. New York: The Free Press.
4. _ (1978), "The Ghetto Marketing Life Cycle: A Case of Underachievement," Journal of Marketing Research, 15 (February), 20-28.
5. _ (1991), "Consumer Behavior Research and Social Policy," in Handbook of Consumer Behavior, Thomas S. Robertson and Harold H. Kassarjian, eds. Englewood Cliffs, NJ: Prentice Hall, Inc., 459-506.
6. _ (1993a), "Revisiting the Disadvantaged: Old Lessons and New Problems," Journal of Public Policy & Marketing, 12 (Fall), 270-75.
7. _ (1993b), "Presidential Address: A Social Marketing Research Agenda for Consumer Behavior Researchers," in Advances in Consumer Research, Vol. 20, Michael Rothschild and Leigh McAlister, eds. Provo, UT: Association for Consumer Research, 1-5.
8. _ (1995), Marketing Social Change. San Francisco, Jossey-Bass.
9. _ and Arthur Best (1977), "Consumers Complain - Does Business Respond?" Harvard Business Review, 55 (July/August), 93-101.
10. Caplovitz, David (1967), The Poor Pay More. New York: The Free Press.