Consumer research and the public policy process - Then and now

Journal of Public Policy and Marketing

Volumn 16, Issue 1, 1997, Pages 137-138

  Greyser, Stephen A ^a,b,c  

^a HARVARD BUSINESS SCHOOL   (United States)

^b Marketing Science Institute   (United States)

^c National Advertising Review Board

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031483071     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569701600114     Document Type: Article

References (1)

1. Smith, Joseph, Herbert Abelson, Valentine Appel, Raymond A. Bauer, Nancy Buc, and Bruce Montgomery (1973), "My Day in Court," Journal of Advertising Research, 13 (December), 9-22.