An historic perspective on the quantity and quality of marketing and public policy research

Journal of Public Policy and Marketing

Volumn 16, Issue 1, 1997, Pages 144-146

  Kinnear, Thomas C ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031492452     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569701600116     Document Type: Review

References (7)

1. Berger, Ida E. and Ruth M. Corbin (1992), "Perceived Consumer Effictiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors,"Journal of Public Policy& Marketing, 11 (2), 79-89.
2. Crossen, Cynthia (1994). Tainted Truth: The Manipulation of Fact in America. New York: Simon & Schuster.
3. Kinnear, Thomas C., James R. Taylor, and Oded Gur-Arie (1983), "Affirmative Disclosure: Long-Term Monitoring of Residual Results," Journal of Public Policy & Marketing, 2, 38-45.
4. Levy, Alan, Odanna Mathews, Marilyn Stephenson, Janet E. Tenney, and Raymond E. Schucker (1985), "The Impact of a Nutritional Information Program on Food Purchasing," Journal of Public Policy & Marketing, 4, 1-13.
5. Pollay, Richard W. (1989), "The Informational Content of Cigarette Advertising: 1926-1986," Journal of Public Policy & Marketing, 8, 1-23.
6. Wilkie, William L. (1983), "Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case Selection," Journal of Public Policy & Marketing, 2, 3-15.
7. _(1987), "Affirmative Disclosure at the FTC: Communication Decisions," Journal of Public Policy & Marketing, 6, 33-42.