The rise and rise of the B2B brand

Journal of Business Strategy

Volumn 30, Issue 1, 2009, Pages 4-13

  Wise, Rick ^a   Zednickova, Jana ^a  

^a Oliver Wyman Inc   (United States)

Author keywords

Brand management; Brands; Companies

Indexed keywords

EID: 57849141203     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660910926911     Document Type: Article

References (5)

1. CERA (2007), “Engineering talent squeeze – ‘People Deficit’ – likely to cause further delay in some oil and gas production projects through 2010, CERA”, Cambridge Energy Research Associates, 4 October, available at: www.cera.com/aspx/cda/public1/news/pressReleases/pressReleaseDetails.aspx?CID=9006.
2. Financial Times (2006), “Mining faces the cost of repairing its image problem”, Financial Times, 16 January, available at: http://search.ft.com/ftArticle?queryText=Mining+industry+image&aje=true&id=060116007476&ct=0.
3. GE Ecomagination (2008), GE Ecomagination site, available at: http://ge.ecomagination.com/site/index.html?c_id=googgfeb5_ads.
4. Johnson Controls (2007), “Johnson controls launches new brand to support focus on comfort, safety and sustainability”, Johnson Controls press release, 30 September, available at: www.johnsoncontrols.com/publish/us/en/news.html.
5. UMW (2008), “UMW rebrands, unveils new identity”, UMW press release, 29 January, available at: www.umw.com.my/doc/umw_launch_press.pdf.