Effects of e-CRM on customer-bank relationship quality and outcomes: The case of Thailand

Journal of High Technology Management Research

Volumn 22, Issue 2, 2011, Pages 141-157

  Sivaraks, Phavaphan ^a   Krairit, Donyaprueth ^a   Tang, John C S ^a  

^a ASIAN INSTITUTE OF TECHNOLOGY   (Thailand)

Author keywords

Banking; e CRM; Relationship outcome; Relationship quality; SEM; Service attribute

Indexed keywords

BANKING; E-CRM; RELATIONSHIP OUTCOME; RELATIONSHIP QUALITY; SERVICE ATTRIBUTES;

PUBLIC RELATIONS; SALES;

CUSTOMER SATISFACTION;

EID: 80455122686     PISSN: 10478310     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.hitech.2011.09.006     Document Type: Article

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