What signifies success in e-CRM?

Marketing Intelligence and Planning

Volumn 27, Issue 2, 2009, Pages 246-267

  Kimiloǧlu, Hande ^a   Zarali, Hülya ^a  

^a BOGAZICI UNIVERSITY   (Turkey)

Author keywords

Balanced scorecard; Customer relations; Internet

Indexed keywords

EID: 68649114100     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500910945011     Document Type: Article

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