Banks, retailers and their customers: A relationship marketing perspective

International Journal of Bank Marketing

Volumn 16, Issue 4, 1998, Pages 144-152

  Colgate, Mark ^a   Alexander, Nicholas ^b  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986037697     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329810220693     Document Type: Article

References (21)

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