Affect and persuasion: The influence of pleasantness and arousal on attitude formation and message elaboration

Psychology and Marketing

Volumn 14, Issue 4, 1997, Pages 315-335

  Mano, Haim ^a,b  

^a UNIVERSITY OF MISSOURI ST LOUIS   (United States)

^b UNIVERSITY OF MISSOURI ST LOUIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031286635     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199707)14:4<315::AID-MAR2>3.0.CO;2-C     Document Type: Article

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