A theoretical framework for goal-based choice and for prescriptive analysis

Marketing Letters

Volumn 19, Issue 3-4, 2008, Pages 241-254

  Carlson, Kurt A ^a   Janiszewski, Chris ^b   Keeney, Ralph L ^a   Krantz, David H ^c   Kunreuther, Howard C ^d   Luce, Mary Frances ^a   Russo, J Edward ^e   Van Osselaer, Stijn M J ^f   Von Winterfeldt, Detlof ^g  

^a DUKE UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

^c Columbia University ^*  (United States)

^d UNIVERSITY OF PENNSYLVANIA   (United States)

^e Cornell University ^*  (United States)

^f ERASMUS UNIVERSITY   (Netherlands)

^g UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Choice process; Goals; Prescription

Indexed keywords

EID: 54149119321     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-008-9043-4     Document Type: Article

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